MASTERS CAMPAIGN

MASTERS CAMPAIGN

Masters Concept Campaign

At the beginning of the year, I conceived a concept for a Masters Golf Campaign, drawing inspiration from the "New Ball, New Channel" Tennis campaign. In this campaign, the central visual featured a tennis ball adorned with the Sky Sports logo, led by designers Max Fox and Sam Rhodes. I envisioned the Key Visual incorporating information and logos onto a golf ball, leveraging its distinctive dimples to create a visually striking effect, similar to the shape of a golf ball itself.

Another facet of my Masters Campaign involves strategically placing giant golf balls near renowned landmarks worldwide. However, these locations were not chosen randomly; rather, I've linked them to the birthplaces of some of the most esteemed golfers in history, including John Rahm (Spain), Rory McIlroy (Northern Ireland), and Tiger Woods (USA).

I produced various deliverables for this campaign to envision its appearance ahead of The Masters in April. These included key visuals, landscape and portrait posters, social media assets, and DCO statics. Throughout the project, I utilised Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Media Encoder, and Blender for 3D experimentation.

Here is the Key Visual for my Masters concept campaign, where essential information and logos appear as if they are printed directly onto the surface of the golf ball.

4 of the 12 ‘printed’ golf balls I created on Photoshop that I utilise later on in the project.

A print mockup showcasing the Key Visual of my Masters Concept Campaign.

A social media mockup featuring the key visual of my Masters Concept Campaign.

A print mockup advertising the key visual of my Masters Concept Campaign.

These are the giant golf balls displayed near renowned landmarks worldwide: Espana Plaza (Spain), The White House (USA), Tower Bridge (UK), The Giant's Causeway (Northern Ireland), and The Colosseum (Italy).

Here are a couple of landscape billboard concepts featuring the core messages of the campaign: "Be Greenside Anywhere" and "Tees off on 8 April."

Here is a series of portrait posters displaying the remaining golf balls discovered at the birthplaces of the players.

The mockup of the double Instagram post illustrates the Animated Social Media Deliverables featuring the ball discovered on Tower Bridge.

This mockup showcases the static website deliverables across three distinct dimensions, featuring three landmarks; Tower Bridge, The Giant's Causeway, and The White House.

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