SCREEN-TIME: THE NEXT PLASTIC?

SCREEN-TIME: THE NEXT PLASTIC?

University Final Major Project

The final term of my 3rd year at Ravensbourne University was fully focused on the outcome of my FMP. Over a 12 week period I created “Screen time: the next plastic?”, a book which educates people about how harmful simply scrolling on your screens is for the environment. The experimental book compares the statistics I gathered from my research about screen time effecting the environment to real life scenarios and objects. This puts it in to perspective for unaware viewers to understand the sheer damage that we cause on a daily basis.

A couple of examples would be; “On average 1 billion hours of Youtube is watched every day, generating 6 billion grams of C02. This carbon footprint is the equivalent to travelling to the moon a total of 62 times.” Also; “Both Facebook and Tiktok produce enough CO2 each year to fly the entire population of London to New York and back.

In A5 dimensions, this book boasts 100 pages meticulously hand-stitched with the saddle stitch technique. Its fluorescent yellow acrylic covers, evocative of toxicity, not only demand attention but also set it apart as a crucial topic for universal awareness. Inside, experimental layouts intertwine with powerful imagery, ensuring an engaging and impactful reading experience.

I achieved a 1st grade for my FMP and used Adobe Indesign, Illustrator and Photoshop throughout the project.

The fluorescent acrylic front and back cover appears to emit a gentle glow, even in low light conditions.

I developed a Photoshop action designed to add a blue halftone effect to certain images, inspired by blue light and screen pixels.

The book is divided into several chapters, each delving into various aspects of screen time.

The book features what looks like coded data resembling statistics, like the most followed Instagram accounts on the spread above.

I customised the typeface to depict screen-time versus real-life scenarios. From a basic font, I added interest and character, linking the sharp edges to daily damage.

I overlap text across the spread to ensure each page is unique and intriguing for the viewer, enhancing the reading experience.

I opted for a visible spine because I find the contrast between the acrylic covers and the black thread to be striking, distinctive, and aesthetically pleasing.

BACK TO PROJECTS

BACK TO PROJECTS

Masters Concept Campaign

The Balance Project